Typography is often treated as the final layer of a website. For a publication, it is part of the product itself.
Attention has a physical shape
Line length, type size, contrast, and spacing influence whether reading feels effortless or demanding. None of these choices need to be dramatic. Their effect comes from working together without calling attention to themselves.
Hierarchy is a promise
A clear headline, useful introduction, and honest subheadings tell readers what kind of attention the piece deserves. Good hierarchy lets someone skim without punishing the person who wants to read every word.
Readability is the point where visual design becomes hospitality.
Design for the second paragraph
The hero may earn the first glance, but the body typography determines whether the idea survives. Start with the article measure, paragraph rhythm, links, and mobile experience. Everything else can grow around that centre.